BRAND REPORTS Emotive Analytics routinely conducts implicit and explicit association studies to reveal (1) automatic, associative, not consciously deliberated System 1 and 2) proposition, consciously deliberated, System 2 emotional or trai associations consumers have with selected brands within selected categories. Reports from these studies provide profile of the implicit and explicit emotins or traits consumers have with the brand and how these associations impact brand choice (as measured by auctions in which respondents use their own money to bid on and purchase brand gift cards.). This inforamtion helps companies develop marketing strategies and executions for their brands around emtoions or traits that will most product brand pruchaes. Category reports currently available are listed below for both emotional associations and trait associations. Click on the category to order reports. For more information about these studies and reports, including pricing, click here.
CATEGORYSTUDY
DATE
SUMMARY OF CONTENTORDER REPORTS
FAST FOOD RESTAURANTSJune 2017
Brands: Ford, Chevrolet, Honda, Toyota, Chrysler, Hyundai, Kia, Buick, Jeep, Mazda, Subaru
Potential Filters: Gender, Age, Income, Ethnicity, Geography
>>
CEREAL BRANDSApril 2017
Brands: Cheerios, Raisin Bran, Frosted Flakes, Quaker, Fruit Loops, Special K, Life, Fiber One
Potential Filters: Gender, Age, Income, Ethnicity, Geography
>>
FAST FOOD RESTAURANTSJune 2017
Brands: Ford, Chevrolet, Honda, Toyota, Chrysler, Hyundai, Kia, Buick, Jeep, Mazda, Subaru
Potential Filters: Gender, Age, Income, Ethnicity, Geography
>>
CEREAL BRANDSApril 2017
Brands: Cheerios, Raisin Bran, Frosted Flakes, Quaker, Fruit Loops, Special K, Life, Fiber One
Potential Filters: Gender, Age, Income, Ethnicity, Geography
>>